Market research confirms* drip mats are:

• Increasingly recognised as an advertising medium outside of its traditional base
• Suitable to advertise a wide range of products or services
• Appeal particularly to the 18 to 35 group
  and to both sexes
• Achieve high levels of unprompted product recall
• Generate positive action

* Source -Market research by McCann Erikson

Market research in UK

Research by McCann Erikson

Drip mat brand ads used in survey:

• Major beer brand:
• Mobile phone retailer:
• New Cable TV channel:
• New Computer game:

Survey carried out in licensed outlets in Liverpool and Nottingham areas providing 883 interviews

High recall levels

Strong positive shifts achieved in unprompted brand recall:

Beer brand +19%
Mobile phone +18%
Cable TV +14%
Computer game +5%

Control group of pubs with no exposure registered 0% recall

Market research in mainland Europe

Conducted in 2002 in Hamburg, Berlin, Cologne, Munich

125 interviews in total

75% thought drip mat advertising original and entertaining

Drip mats were ranked second in popularity after cinema advertising

Over 50% would take a drip mat ad home