- A
functional product and a channel for communication
- Key
medium for reinforcing brand awareness which are durable
and long lasting
- High
exposure at point of purchase
- Research
shows drip mats are a consumer friendly communication
tool
Market
research in UK
- Research by McCann Erikson
Drip
mat brand ads used in survey:
- Major
beer brand:
-
Mobile phone retailer:
-
New Cable TV channel:
-
New Computer game:
Survey
carried out in licensed outlets in Liverpool and Nottingham
areas providing 883 interviews.
Results
- Very
positive form of consumer communication
- 83%
believed drip mats an excellent way of advertising
products
- Perceived
as a non-intrusive medium, sympathetic within the
friendly licensed environment
- Appealed
to all ages, male and female
- 18
to 35 group particularly receptive
Technical
Data
- 1.2mm to 2.2mm bleached wood pulp board
- Fully
recyclable after use
- Library
of 500+ shapes available or tailored to individual requirements
- High
quality colour reproduction on highly absorbent material
- CTP
Technology
Style
Mats
- Developed
for Style bars and Young Persons Venues (YPV’s)
- Principally
used within licensed outlets
- Same
unit cost as tissue coaster - which lasts one drink
- Style
mats have an extended bar life v tissue
- Branded
dispensers can be supplied
Media
Mats
- Advertisements
on mats get results
- Ideal
for integrated media promotions
- Distribution
can be controlled by TV region or postal code
- Reinforces
above the line activity
- Are
cost effective
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