Client:
Tennents
Brand: Tennents
Lager
Brief: How to undertake
market research into outlet preference of drinkers
Result: Quarmby
created a giant T drip mat on which drinkers nominated
their top pub and gave their personal address data. 60,000
people responded (12%). Typical direct mail rate 2%
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Client:
Brannigans
Brand:
Perfect Summer Nights
Brief: Create a
mat to complement the style of the outlet and facilitate
customer profiling
Result:
Quarmby created a style mat with a text message competition
for a free holiday which captured personal data
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Client:
British
Army
Brand: Recruitment
Brief: Encourage
young people in targeted regions to consider a career
in the army
Result: Media mats
used strategically in venues and towns coordinated by
local recruitment office. Results justified repeat of
campaign
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Client:
Scottish
Executive
Brand: Domestic
Abuse Helpline
Brief: Raise awareness
about the support available to victims of domestic abuse
in Scotland
Result: Media mats
proved a key element in an integrated campaign through
major cities in Scotland
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Client:
BBC
Television
Brand: World Cup
2002
Brief: Promote the
BBC’s coverage through the personality of its presenters
Result: Set of 4
mats integrated with poster campaign; mats collated in
different personality mixes to cater for regional preferences
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Client:
Daniel
Thwaites Plc
Brief: To source
point of sale materials for all Thwaites brands
Result: Quarmby identified effective suppliers
for all products 3 year single source contract
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Client:
JTI
Brand: Winston
Brief: Customer
wanted a series of ashtrays produced from concept design
drawings
Result: An integrated
range of ashtrays was created which are now being supplied
in 22 regions world-wide
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Client:
Bulmers
Brand: Sidekick
Brief: Client required
carrying device for special, 4 for 3, promotion
Result: Quarmby
created drip mat tray with push-out redemption voucher.
Campaign repeated 3 times |
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Client:
Bulmers
Brand: Scrumpy Jack
Cider
Brief: Client wanted
to emphasise the apple theme.
Result: Quarmby
created an apple shaped drip mat impregnated with apple
fragrance.
First ever scratch ‘n’ sniff mat in the UK.
Bulk order repeated |
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Client:
Bass
Worldwide
Brand: Caffreys
Brief: Client wanted
a set of 4 mats with an interactive content
Result: Quarmby
created a jigsaw mat with low compilation cost. Placed
on tables as jigsaw set
providing interest and entertainment for customers. Campaign
rolled out in 4 languages |
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Client:
dontbelocal.com
Brief: Client
wanted sporting theme to promote website and local leisure
facilities
Result:
Quarmby created an interactive finger puppet mat to increase
brand awareness. Large number of mats were taken away
from the outlets
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Client:
BAT
Brand: John Player
Brief: Client wanted
drip mats which enhanced brand image
Result: Quarmby
recommended replacing screen ink with gold foil. Client
ordered 3 million mats for special promotions in Ireland
which had high sales impact
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